Why India Needs Its Own Social Media Platform
India is one of the largest social media audiences on the planet. Indians create, share and watch an enormous amount of content every day. Yet the platforms that host that activity, and the money it generates, are mostly controlled from outside the country. That is why the idea of India's own social media platform keeps coming back.
Value created in India should stay in India
Every view, like and share helps a platform sell advertising. When the platform is based elsewhere, a large share of that revenue leaves India. A homegrown platform can keep more of that value inside the Indian economy, supporting local businesses, local jobs and local creators.
Creators deserve a fair share
Indian creators drive attention for global platforms, but many struggle to earn from it. A platform designed for India can make creator earnings a core feature from day one, not an afterthought.
Understanding Indian audiences
India is not one audience. It is many languages, cultures and interests. A platform built with India in mind can make those differences central to how content is discovered and shared.
Healthier conversations
Algorithms that reward outrage push people further apart. An Indian platform has the chance to design for balance instead, showing more than one side of the stories that matter to the country.
How Piggier answers this
Piggier, at piggier.com, was founded by Lakshay Jatain to be exactly this kind of platform. It is a family of connected apps under one login, with Circle for videos and stories and Havoc for seeing both sides of a story already live. Its model is built around keeping advertising revenue in India and sharing it with the creators who make the platform worth visiting.
The road ahead
Building a social media platform is a long journey, and trust has to be earned one user at a time. But the reasons for India to have its own platform are strong, and Piggier is working to become that home. Visit piggier.com to see where it is today.